Welcome!
My name is Yanina, I’m a cultural analyst, anthropologist and experience researcher.
I have a huge passion for exploring cultures and the mysteries of everyday life: the ways we as humans think, experience things and express ourselves.
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Mission
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Cultural analysis and anthropology have given me a rather unique perspective on the world and taught me to view everything around me as enigmatic and curious, to always ask the question "why?" and to make exciting discoveries about seemingly trivial things. I've created this website to share that perspective, and to showcase how every aspect of our lives has a cultural dimension to it: whether in business, daily activities, or interaction with others.
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Projects
Here are some examples of the cultural analysis projects I've been involved in over the past few years. Through these case studies, you can get a sense of how cultural analysis and anthropology can be put into practice and applied to a wide range of fields, from business and design to UX, urban planning, art, storytelling, travel, and everyday life.
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What is so charming
about old houses?
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Conveying atmosphere
with art and ethnography
Expertise
As a cultural analyst, I offer a range of services that help individuals and organizations better understand the complexities of human behavior and cultural diversity.
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Cultural Research
Conducting in-depth research to help you understand the cultural context of your target audience, including beliefs, values, attitudes, and behaviors.
Design thinking
Applying anthropological methods and principles to design thinking, helping you align your product and service development with unmet human needs.
User research
Using a variety of qualitative research methods such as interviews, participant observation, visual analysis, desk research, etc. to help you gain a deep understanding of the people you are designing products and services for.
Data analysis
Collecting and analyzing data to identify patterns and insights related to culture, behavior, and user needs.
Trend analysis
Helping predict future developments and identify new growth opportunities by analysing current cultural and social trends.
Content Writing
Leveraging anthropological expertise for creating high-quality, research-based content.